Fast

There are two very noticeable times:

Development time

Fast development feeds on these animals:

- Clear vision of the destination
- Start with the right tools
- Race to working code
- Simple code, infrastructure, data, everything
- Maximum participation by every willing maker
- Maximum visibility to maintain zero mysteries

Fast development is about time and money.
Its also about quality systems, happy makers, pride.

Execution time

Respecting users means zapping every source of slowness:

- If Twitter is slow, we won't load the tweets
- If any network API is slow, we work until its fast
- If our database is slow, we scale, cache, do something
- We will invest in frontend code 
- We use only the best tools for frontend development
- Our own backends will be API driven and will be fast

Humans cannot tolerate any amount of slowness.